On The 50th anniversary of ROHM's founding, a new logo was introduced. The word 'Semiconductor' was added after ROHM to represent the main line of products the company manufactures. The background color of the logo is red indicating the passion and venture spirit that started this company and sustains it. ROHM will strive to achieve customer satisfaction while following the aspiration to become a corporation that contributes to the advancement and improvement of culture without losing sight of its original identity.