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Toward Quality First

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ROHM will use its quality first policy as a weapon with the goal of joining the top 10 global companies in power and analog semiconductors. To achieve this goal, we believe there are three important factors. The first factor is expanding the scope of our sales. To do so, it is important that we increase customer satisfaction, and we must have the mobility to anticipate market and customer changes and constantly change to optimized quality assurance. Next, we must build a robust quality assurance system that will not crumble even if the scope of sales expands. Quality assurance through front loading is particularly important, and a large part of product quality is determined in the design stage. By thoroughly reducing risks in the design stage and designing processes with consideration to the ease of manufacturing, we can continuously deliver products with stable and appropriate quality to our customers. The third factor is mindset. No matter how amazing the standards and systems, our goals are realized by people, and the quality of our people is what is truly important. We believe that ROHM’s strength lies in the mindset by which every division and employee come together as one to perform quality assurance.

This interview was originally published in the ROHM Group Integrated Report 2024.

Conducting Quality Satisfaction Surveys

Since FY2020, ROHM has been annually conducting a quality satisfaction survey covering the development, procurement, and quality divisions of customers that directly use ROHM products. The survey asks customers to perform a comparative assessment of ROHM on a five-point scale with “three points being the same level as competitors,” which we have linked to improvement activities by analyzing our strengths and weaknesses and performing a gap analysis with the ideal vision for the company. Through improvement activities based on the survey results, our score for FY2023 was 3.72 points (benchmark comparison: +4.5%). We provide feedback regarding the results not only inside the company but also to customers as well and will continue to pursue customer-optimized quality so that global customers enhancing our production capacity around SiC power devices may choose us with confidence.

Human resource training

In the Basic Management Policy, ROHM indicates that the achievement of the Company Mission through the quality of actions and the quality of the people who realize those actions represents one system. The mindset by which every division performs its work with quality as a prerequisite and the employees conduct quality assurance as one is part of the DNA of ROHM. At ROHM, we founded an organization that is dedicated to training human resources who can put this mindset into practice. We established a program that consists of “Mindset,” “Self‐Development,” “Practice,” and “Professional Training” which combines in-person and live online training with senior colleagues and experts along with on-demand training that can be attended over the company intranet to provide the optimal training according to their occupation and career history. In particular, they focus on the “Company Mission and Basic Management Policy Immersion Training” to learn about the Company Mission and Basic Management Policy established in 1966, which is carried out every year for all employees.