Cookie Policy

ROHM SEMICONDUCTOR U.S.A. LLC
COOKIE POLICY

Effective Date: March 16, 2026
Last Updated: March 16, 2026

ROHM Semiconductor U.S.A., LLC and our affiliates (collectively “ROHM” "Company," "we," "us," or "our") takes your privacy seriously and encourages you to understand our use of cookies and related technologies in connection with our website, www.rohm.com, and its related domains, platforms, social media channels, and tools (collectively "Website"). As discussed in greater detail within this Cookie Policy and our corresponding Cookie Chart, our collection of data through the use of these technologies helps us to provide you with a better experience when you browse our Website and also allows us to improve our Website. We have also partnered with select third parties that also place these tools on our Website to collect and process information about our users for various purposes, including for security, for analytics, and to facilitate targeted advertising. These tools include without limitation, Google Analytics, Adobe Marketo. Please carefully review the linked information associated with each tool, which is also set forth below.

Note that we use cookies and related technologies as automatic data collection tools that collect information, including in some instances personal information, from users of its Website. By visiting our Website, you consent to our use of cookies as detailed in this Cookie Policy. Please visit our Cookie Chart, below, for further details about which cookies we use in connection with our Website. Except for strictly necessary or essential cookies, all cookies will expire after the associated period identified in the Cookie Chart. If you have any questions or concerns about our use of cookies, please send us an email at privacy@rohmsemiconductor.com.

What kinds of technologies are used?

 

Cookies.

A cookie is a small text file that we store on your browser or the hard drive of your computer.
They are used to make websites function and to collect information to facilitate more secure, efficient, and customized user experiences.
Cookie use is standard for most websites.

ROHM uses five types of cookies in connection with our Website:

  • ・Strictly necessary cookies. These are cookies that are required for the operation of our Website. These essential cookies are always enabled because our Website won’t work properly without them. You can switch off these cookies in your browser settings but you may then not be able to access all or parts of our Website.
  • ・Statistics cookies. These allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.
  • ・Preferences cookies. These are used to recognize you when you return to our Website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • ・Functional Cookies. These add functionality to the Website to enhance our Website and our visitors' user experience. For instance, functional cookies may obtain information from Website users to enhance the Website's security.
  • ・Marketing cookies. These cookies record your use of our Website, the pages you have visited and the links you have followed. We will use this information to make our Services and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose so that they can serve you with relevant advertising on their websites.

What is the purpose of these technologies?

 

We use cookies in connection with our Website for the purposes of furthering security, customization, analytics, and advertising. We, or our service providers on our behalf, use the technologies described above for the following purposes.

Security.

Cookies support our Website's security features, helping to make your experience with our Website more secure. For instance, we can use cookie data to help identify malicious or illegal behavior or other activity which violates our terms of use.

Customization.

With cookies, we can retain your preferred settings for our Website and deliver a customized experience to you, such as by saving your user name and other profile information, previous searches, and information regarding your previously viewed products or services. By retaining this information, we can present you with information that is consistent with your prior use of our Website and likely interests.

Analytics.

We want to provide you with features that interest you. Cookies allow us to determine which aspects of our Website are more (or less) popular with our users. We can use that information to understand and improve upon our Website, as well as to develop new features to serve you better. Such usage information forms the basis for reports generated to provide us aggregated information about the utilization of our Website.

Advertising and Social Media.

Marketing cookies permit more efficient delivery of advertisements to you, regarding products or services in which you are more likely to be interested. They also help us track the effectiveness of our marketing efforts. Social media cookies can track your browser activity across other sites and create a profile of things that are likely of interest to you.

Do third parties use these technologies relating to ROHM’s products and services?

 

Yes. Please note that, as identified in our Cookie Chart, third parties also use cookies in connection with our Website. These named third parties may include, for example, providers of external services like web traffic analysis services. Select third-party technologies, as reflected in the comprehensive Cookie Chart, include the following:

Google Analytics.

Our Website uses Google Analytics, provided by Google. This web analytics program collects and generates information, through cookie placement, about your use of the Website. Google will use this information to evaluate your use of our Website, to compile reports on Website activity and to provide us with other services related to Website activity and internet usage. The IP address provided to us by Google Analytics will not be merged with other data that Google provides to us.

If you would like to prevent Google Analytics from collecting your data, you can prevent this collection by utilizing the opt-out tool that Google makes available at the following site:
http://tools.google.com/dlpage/gaoptout. If you use this tool, an opt-out cookie will be placed to prevent Google Analytics from collecting your information. Google's Terms of Use and privacy policy can be found on this page: https://policies.google.com.

Adobe Marketo.

Our Website uses Marketo Engage, provided by Adobe. This is a web user behavioral analytics product and service that helps us understand how users interact with our Website. Marketo collects information such as mouse movements, clicks, and keystrokes. This information is used to improve the user experience and troubleshoot issues.

  • ・User session information: This includes information about how long a user is active on our platform, the pages they visit, and the actions they take.
  • ・Interaction data: This includes information about how users interact with our platform, such as clicks, keystrokes, and mouse movements.
  • ・Device and browser information: This includes data about the device and browser that the user is using to access our platform, such as the operating system, browser version, and screen resolution.
  • ・Network information: This includes data about the user's network, such as the IP address and geographic location.
  • ・Error and exception data: This includes information about any errors or exceptions that occur on our platform.

If you do not wish to have your data collected by Marketo, you may opt out by disabling JavaScript in your browser. Please note that this may impact your ability to use certain features of our Website.

Cookie Chart

The following chart identifies cookies that we use on our Website, along with a description and additional details about their operation.

■Cookie Chart

Cookie Name Domain Purpose Category Expiration
ASLBSA rohm.com Used by Azure Front Door to direct your browser to use the appropriate server for your location. Necessary Session
ASLBSACORS rohm.com Used by Azure Front Door to direct your browser to use the appropriate server for your location. Necessary Session
COOKIE_SUPPORT rohm.com Checks and stores information on whether the user's browser supports cookies and whether cookies are enabled in their browser settings. Necessary 1 year
GUEST_LANGUAGE_ID rohm.com Stores the language ID or preference selected by the user. Preferences 1 year
JSESSIONID rohm.com Preserves users states across page requests. Necessary Session
LFR_SESSION_STATE_10140 rohm.com Used for controlling user session expiration. Functional  1 year
MkHcCurrencyId rohm.com Used to store the user's preferred currency choice. Preferences Session
MkHcLang rohm.com Used to store the user's preferred language choice. Preferences Session
MkHcLoggedIn rohm.com Used to store the user's login state. Functional Session
OptanonConsent rohm.com Used by OneTrust to store and manage user consent preferences for various cookie categories. Necessary 1 year
_ga rohm.com Used by Google Analytics to register a unique ID that is used to generate statistical data on how the visitor uses the website. Statistics 1 year 1 month and 4 days
_ga_B7YTXS509X  rohm.com Used by Google Analytics to register a unique ID that is used to generate statistical data on how the visitor uses the website. Statistics 1 year 1 month and 4 days
_gcl_au    rohm.com Used by Google Ads and Google Tag Manager to detect ad click information and conversions. Marketing 90 days
_mkto_trk    rohm.com Used by Adobe Marketo to track visitor interactions. Analytics   1 year 1 month and 4 days
geolocation rohm.com Used to store a user’s geographic location. Functional 1 week

common_css

New_company localNavi.js

New_company common.js