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Page write can be started from any address within a page. After inputting 1 byte (8 bits) of data and the target page address, if data continues to be input across ACK (before and after) the address will be internally incremented each time 1 byte of data is input, with data in consecutive addresses written to the register (the address goes back to the beginning once it reaches the end of the page, overwriting the previous data). Finally, once the Stop bit is entered operation shifts to the internal write cycle of the EEPROM. Refer to the datasheet for more information.