Rohm Newslanding

ROHM honors AVNET, R3Tec and Willow as Distributors of the Year

The awards were handed over at ROHM’s booth at Electronica 2018 in Munich.

Willich-Münchheide, Germany, November 16, 2018 – ROHM honored AVNET, R3Tec and Willow with the Distributor of the Year award at Electronica 2018 in Munich.

AVNET was named global Distributor of the Year for its revenue growth over the last two years. The growth was achieved due to successful implementation of customer requirements and support in the fast-growing markets and applications.

R3Tec, a specialist in power applications, and Willow, a specialist in sensor applications, were named Distributor of the Year in Europe. The award honors the two companies for their revenue growth over the last two years, their expertise and increased sales support across Europe. Both companies have demonstrated their ability to identify new customers and opportunities for ROHM Semiconductor in their respective fields of expertise. They succeeded through their dedicated support to customers to meet their technical and commercial needs.

“Following a fantastic year (2017) with AVNET in the Americas, once again we are on track to have another record year”, says Travis Moench, Senior Director Distribution Americas at ROHM Semiconductor. “We appreciate all the efforts put in to grow our ever-expanding power lineup.”

“Time to market is a crucial factor for our customers throughout their design phase, and ROHM supports them through specialized distributors”, explains Oliver Edelmann, Director of Distribution Europe at ROHM Semiconductor. “The customer is the focus and the partnership-based solution development with the customer is an essential key for future sales development and customer satisfaction.”

“Our Distributors are strategic partners and effective enablers to increase the customer reach. We have to take the advantage of their experiences, infrastructure, relationship and marketing capabilities to achieve our goal of 30% of our revenue through the distribution channel” said Christian André, President of ROHM Europe.