ROHM Establishes Sales Company in Brazil


Kyoto, Japan – Semiconductor manufacturer ROHM Co., Ltd., has established the sales company ROHM Semiconductor do Brasil Ltda. in São Paulo, Brazil.

Stable expansion of the industrial sector, expanding exports to Europe and the United States, and steady population growth, are among the main factors driving the Brazilian economy to become the largest in Latin America and the eighth largest in the world. Automotive, mobile phone, and consumer appliance sectors have developed within the electronics market, enticing many global manufacturers to offer their products to the country. At the same time, the large number of indigenous Brazilian electronics manufacturing is contributing to annual increases in production volumes and expectations of future growth.

ROHM, which had relied on its U.S. sales company ROHM Semiconductor U.S.A., LLC, to carry out sales activities in the South American region through its representative and distribution channels, has now established ROHM Semiconductor do Brasil Ltda. in an effort to enhance marketing and sales operations and expand its market share in Brazil and other countries in the South American region. ROHM is pursuing the same goals in other overseas markets; among them establishment of a sales company in India in April 2011 and opening of five sales offices throughout inland China, in order to strengthen its sales and technical support organizations in the steadily growing Asian region and emerging markets.. As a result of these efforts, ROHM's overseas network has been extended to 58 sites worldwide. By opening new facilities in São Paulo and Manaus - two key areas encompassing large number of electronic manufacturers in rapidly growing Brazil, ROHM is aiming to increase market share and strengthen its sales organization in the automotive, mobile phone, consumer appliances, and other relevant markets.

ROHM will continue to develop its business on the global stage by pursuing sales and support operations closely tied to its customers.

Profile of ROHM Semiconductor do Brasil Ltda.

ROHM Semiconductor do Brasil Ltda.
São Paulo (Head Office)
Rua Dr. Candido Espinheira, no.396, 12th floor, rooms 123 and 124,
bairro Perdizes, Sao Paulo SP 05004-000 Brasil Manaus (Sales Office)
BRL 40,000
Investment ratio
ROHM Electronics Asia Pte. Ltd. 99.9%
  ROHM U.S.A., Inc. 0.1%
Sale of ROHM products
September 30, 2011
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