ROHM is the first in the market to develop white LED drivers for backlights capable of real-time automatic brightness adjustment based on the ambient light as well as the brightness of the rojected image. The result is greater energy efficiency and less eye fatigue, even when viewing for long periods.

With superior spectrum sensitivity characteristics close to human visual acuity, ROHM's brightness sensors ensure a wide range of illumination measurements. Original photo IC technologies enable stable operation with a sensitivity tolerance of approximately ±10%, regardless of different light sources (i.e. fluorescent, incandescent). The result is high precision light adjustment capability with efficient power consumption.

ROHM' s lineup of AIEs (Adaptive Image Enhancers) features intelligent, hardware-based brightness correction in real time. Only areas that require brightness correction are adjusted, resulting in visibility similar to the human eye.

ROHM's LVDS serial differential transmission ICs feature a low swing mode and were designed to be energy-efficient. Low EMI is ensured by integrating noise countermeasures.